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BetoBina

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8 IDEAS I LEARNED WHILE DOING MY MASTER IN AGROECOLOGY AND REGENERATIVE AGRICULTURE IN THE FASHION INDUSTRY.

After two years of intense learning and following academic protocols, I missed writing as I speak. So, this is an exercise to summarize and bridge academy into culture, using punctuation with an accent and personal recommendations. References and a link to the academic work you can find at the end. …

Regenerative Agriculture

13 min read

8 IDEAS I LEARNED WHILE DOING MY MASTER IN AGROECOLOGY AND REGENERATIVE AGRICULTURE IN THE FASHION…
8 IDEAS I LEARNED WHILE DOING MY MASTER IN AGROECOLOGY AND REGENERATIVE AGRICULTURE IN THE FASHION…
Regenerative Agriculture

13 min read


Pinned

Quotes on Nature & Human

I like to collect quotes, you are welcome to have a look… Banzeiro òkòtó: Uma viagem à Amazônia Centro do Mundo, Eliane Brum “A Amazônia é ocupada há mais de 10 mil anos, em alguns casos por populações de milhares de pessoas” … “A floresta que hoje recobre sítios arqueológicos tem, além de uma história natural, uma história cultural” “Os enclaves…

Design Thinking

21 min read

Nature & Human
Nature & Human
Design Thinking

21 min read


Jun 8

Brazil is bad at strategy.

Brazil has never been a major player in the world. We missed the industrial, technological revolution and we are missing the industry 4.0. We are proud to export commodities with no added value, whole trees and pregnant cows. We say that we are the country of samba, football and the…

Sustainability

2 min read

Brazil is bad at strategy.
Brazil is bad at strategy.
Sustainability

2 min read


May 18

Qual a linha de corte do Regenerativo?

O problema da palavra “Regenerativo” é que ela é uma ótima palavra. Assim como “Sustentabilidade”, ela resume importantes ideias do nosso tempo. Porém, o mercado tem sede de novidade e tende a “commoditizar”. E — assim como “Sustentabilidade” — a palavra “Regenerativo” pode estar sendo vulgarizada. Perpetuando problemas, onde o meio — ou o menos pior — é vista como solução. - Mas ainda há tempo para discutir. E influenciar cultura e políticas públicas.

1 min read

Qual a linha de corte do Regenerativo?
Qual a linha de corte do Regenerativo?

1 min read


Mar 26

The business opportunities hidden in the IPCC report.

Português aqui Fashion is agricultural. Technology is mining. “IPCC A.1: There is no doubt that human activities have caused the temperature to increase by 1.1°C. Main factors: use of non-renewable energy, land use change, consumption patterns, industrial and logistical processes” Companies that do not embrace climate change (or ESG) at…

Esg

3 min read

The business opportunities hidden in the IPCC report.
The business opportunities hidden in the IPCC report.
Esg

3 min read


Mar 26

As oportunidades de negócio escondidas no relatório do IPCC.

english here. A moda é agrícola. A tecnologia é mineradora. “IPCC A.1: Não há dúvidas que as atividades humanas fizeram com que a temperatura aumentasse em 1.1°C. Principais fatores: uso de energia não renovável, mudança no uso da terra, padrões de consumo, processos industriais e logísticos” Empresas que não assumirem…

Esg

3 min read

As oportunidades de negócio escondidas no relatório do IPCC.
As oportunidades de negócio escondidas no relatório do IPCC.
Esg

3 min read


Mar 13

Designing a company as an agroforestry.

Brainstorm, root problem, the elephant in the room, revenue stream… there are several analogies between nature and business. The title of this could be one more, but it was the conclusion of a conversation about our company’s vision. And on which we would like to elaborate a little more. (versão…

3 min read

Designing a company as an agroforestry.
Designing a company as an agroforestry.

3 min read


Mar 11

Desenhando uma empresa como uma agrofloresta.

Brainstorm, raiz do problema, o elefante na sala, revenue stream... são diversas analogias entre natureza e negócios. O título desse texto pode ser mais uma, mas foi a conclusão de uma conversa sobre a visão da nossa empresa. E na qual gostaríamos de elaborar um pouco mais. Respeitar tempo e…

Agroforestry

3 min read

Desenhando uma empresa como uma agrofloresta.
Desenhando uma empresa como uma agrofloresta.
Agroforestry

3 min read


Jan 26

Our agenda for 2023.

Things we are observing in the climate, regeneration, social and circular universe. — This is not a trends list. It’s a combination of strategy fermented with intuition. An internal exercise to keep us sensitive to the things that we believe will make impact in the years to come. And a dive on what we love and work with: climate, regeneration, social and circular. Financing the value of nature and communities.

6 min read

Our agenda for 2023.
Our agenda for 2023.

6 min read


Oct 6, 2020

Diving deep to heal.

My Octopus Teacher is a story that reflects our contemporary reality. A person that had a burn out decides to find a cure. With no clue on where to go, he revisits his infancy and starts to dive. Still clueless, he dives daily, going deeper, holding his breath longer, until…

2 min read

Diving deep to heal.
Diving deep to heal.

2 min read

BetoBina

BetoBina

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Co-founder of Farfarm.co

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